London, February 2015, Pringle of Scotland is the iconic brand founded in 1815 at the birthplace of the Scottish knitwear industry. From the beginning technical innovation has led to the creation of knitwear as outerwear, the signature argyle pattern and classic twinset.
As part of Pringle’s bicentennial celebrations, the latest venture in a series of artist collaborations sees one of the world’s most influential photographers Albert Watson shoot the Pringle of Scotland 200 year anniversary brand campaign.
This campaign features great British and Scottish talent: model Stella Tennant, artists David Shrigley and Robert Montgomery, actor Luke Treadaway and Edinburgh fashion festival founder, Anna Freemantle.
Interpreting the signature codes of the brand, the collection features the argyle and tartan patterns, as well as Scottish cashmere hand knits. The evolution of knitwear as outerwear is shown exploring the brand’s heritage, exploring knit textures such as classic Aran knits with mink fur and 3d techniques.
Albert Watson has made his mark as one of the world’s most prolific and successful photographers over the last four decades; covering both commercial and artistic photography over the years, his photographs have appeared on more than a hundred covers of vogue, he has won numerous honours, including a Lucie award, a Grammy award, the centenary medal, and a lifetime achievement award from the royal photographic society.
In recent years Albert Watson turned to landscape photography; his latest subject being the beautiful landscape of the Isle of Skye, part of his homeland and birthplace to the Pringle of Scotland brand. This love of Scotland presented a very natural partnership Watson said, for him, “it is all about the juxtapositions; textures from the Isle of Skye integrated with the textures of the collection. We approached this in a classic manner but with strong portraiture. Shooting was more about the persona with the textures of the clothing.”
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