Roche Bobois’ story is about two families who were destined to meet one another: the Roche family and the Chouchan family. In 1950, Jaques Roche bought the old Alexandre Dumas Theatre in Paris and opened up his first showroom there. At the same time, the Chouchans emigrated from Russia to Paris and opened their own showroom called ‘Au Beau Bois’, a name which would later evolve into ‘Bobois’. It was in 1960 that the two pioneering families met at the Copenhagen Furniture Fair where they were both busy exploring the possibility of importing Scandanavian furniture to France. By 1961, they had already designed their first collection together and published their first publicity campaign in ELLE magazine. And like that the Roche Bobois brand was born.
Their designers’ creativity and their craftsmen’s savoir faire bring out the best in the highest quality woods, the most beautiful leathers and the most original fabrics that they use. They believe that savoir faire and design are inseparable : both give life to creation. What renders all Roche Bobois pieces unique is the meticulous selection of materials, finishes and the finer details.
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